So, What’s the Deal With Purple?
Any art aficionado will tell you that yellow (or, for practical purposes, blonde) and purple are opposite one another on the traditional color wheel. One complements the other. They are each other’s shadow-selves. Yin and yang. You get the idea. What this means is that as your fresh platinum begins to lean brassy, yellow, dull or even greenish due to circumstantial and environmental effectors (we’ll get to that in a sec), purple shampoo will offset these distasteful
The Main Suspect: Hard Water
Frequent dips in the pool (chlorine green), over-washing (sudsy sulfates), over-lightening (
How To Use It
Though there will be some variance in washing directions from brand to brand, several universal cardinal rules apply. For more problematic pigments, you can safely shampoo daily until the desired effect is achieved. However, even with occasional use, be sure to keep your application time brief. As lighter hair is often more porous, the purple tone could grab if left on hair too long. For more aggressive brassy battling, our tutorial breaks it down nicely.
No need to use your imagination—with an ever-growing arsenal of options for combating coloration issues, consider purple your full spectrum for blonde beautification. And, of course, always consult your colorist for ultimate upkeep advisories. Make ‘em notice!
Posted by Katy Kirkpatrick